This is Destination Österlen.
Destination Österlen is a company with creative Austrian-loving communicators all over Österlen. We want more travelers to discover Österlen, stay longer, and do more activities during the trip. We will contribute to the long-term growth of Österlen and the hospitality industry.
We want more people to experience our fantastic Österlen and we tell you about Eastern experiences and Eastern lifestyle for curious and happy people throughout Sweden. It is we who have the official mission to market Österlen as a destination so that Österlen gets more revenue.
From all corners of Sweden people travel here to discover our nature, our cities and our culture. Swedish tourists like the open, innovative and hospitable, the genuine and eastern Lennens caring about their surroundings.
Cooperation with Österlen's companies and associations is our lifeblood and together we take Österlen closer to Sweden. We have given ourselves the assignment, together with the Eastern business community.
What we do at Destination Österlen
More visitors and longer stays provide business opportunities for the Eastern hospitality industry, increased growth and more jobs throughout Österlen. Every year we do marketing campaigns, make sure that Österlen is visible in social media channels, collaborate with tour operators and inspire national media to monitor Österlen as a destination. We follow up the effect by measuring, for example, scope, commitment and preference for Österlen.
To get more Swedish tourists to open their eyes to Österlen, stay longer and discover more, we have two perspectives. On the one hand, to strengthen the Österlen brand and on the other to promote the Austrian destinations and experiences so that people want to book a trip here.
We work for the hospitality industry and business in Österlen.
The marketing of Österlen is done in close collaboration with companies and organizations in the hospitality industry and other industries, highlighting the strengths of Österlen and the experiences of the hospitality industry throughout Österlen.
Österlen serves on national tourism
More Swedish visitors to hotels and other types of accommodation, in restaurants and cafes, in theme parks and shops, and more who devote themselves to experiences in nature give higher income and increased employment throughout Österlen.
Österlen has great potential
Hundreds of thousands of people in Sweden are curious to travel to Österlen on vacation. There are large groups of travelers with Österlendrömmar in Stockholm and Gothenburg, but also in Halland, Jönköping and Kalmar counties. In the neighboring markets of Skåne and the Öresund region, one constantly wants to discover new gems and experiences across large parts of Österlen, and the growth market Denmark has started to find to Skåne to an increasing extent.